Pure-Sipity: The World's First Drug Detecting Bracelet

The world’s first line of jewelry that holds date rape drug testers inside to give you a quick, easy, and effective way to test your drink for the presence of an illicit substance. Because you shouldn’t have to compromise fashion for safety. 

Tampa, FL

https://www.puresipity.com

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You Shouldn't Have To Compromise Fashion For Safety

Women value fashion, accessibility, and functionality. There are currently no other date rape drug testing products on the market that are practical or feasible for women to carry around with them at social outings, bars, parties, etc. 

1
Fashionable

Our bracelet uses a combination of fashion and science to help keep you safe with our testers that are discreetly placed inside the bracelet. 

2
Accessible

We solve these issues by having a fashionable and discrete accessory at the touch of a wrist that women can use to test their drink at any given time. 

3
Functional

You simply open up your locket, place a drip of your drink onto the test strip, and it will change colors if it is drugged.

Meet The Team!

We've assembled an incredible team of essential key-players to scale our company to the top!



Alexsandra Wolfe
Alexsandra Wolfe  LinkedIn  
Founder & CEO

An Entrepreneurship major with a minor in Marketing at the University of Tampa, Alexsandra’s goal is to help keep people safe from predators. She is committed to developing her product and creating a strong network for Pure-Sipity to thrive.

Amanda Bascoe
Amanda Bascoe   LinkedIn  
COO

An Entrepreneurship major at UT, Amanda joined Allie in developing the product, market positioning, and preparing for the future launch and has a passion improving women's safety and is ready to fulfill Pure-Sipity's mission, one bracelet at a time.

Olivia Babuka
Olivia Babuka  LinkedIn  
Brand Manager

Passionate about design and visual art Olivia possesses a variety of creative techniques learned though her education and experience. She has developed strong advertising and social media skills beneficial in promoting brands and marketing.

Toni Abajian
Toni Abajian  LinkedIn  
Social Media Coordinator

Toni has a passion for all things social and specializes in content creation, branding and graphic design. For Pure-Sipity, Toni is in charge of social media content creation, photography, and content management. 

The Drug Detecting Bracelet

A
The Bracelet

At first glance, it just looks like a fashion statement. But inside the locket holds two testers that test for GHB and Ketamine. You simply open up your locket, get a drip of your drink onto the test strip, and it will change colors if it is drugged.

B
The Tester's

Our disposable test cards fit in the back of a phone or wallet so you can conveniently refill your locket. Simply peel your one-time use tester off the card and insert it into the locket. When you run out, be sure to reorder or subscribe monthly!

C
The Design

We offer a wide range of designs to cater to every style.

Pure-Sipity Sells 300+ MVP In One-Week!

In the spring, we did a test run with MVP at The University of Tampa and sold over 300 units of MVP in a single week proving our market attractiveness. Our test market comprised primarily of geek life students.

Media Traction
2020-2021

We have proven traction being featured on Fox 13, The Tampa Bay Business Journal, Tampa Bay Inno 25 Under 25 as well as other local journals and publications.

Patent Pending
2021

Filed for a provisional patent with plans to pursue a design patent this month.

Trademark and LLC Status
2021

We currently hold two trademarks and LLC Status

Awards
2020-2021

2021 New Venture Expo Winner, 2021 C.R.E.A.T.E. 2nd place, 2021 Tampa Bay Inno 25 Under 25, 2020 E-Fest Finalist, 2020 U.Pitch Finalist.

Show Me The Money!

We follow a direct sales and recurring revenue model.



The Starter Bracelet: $32

Our starter bracelet that comes with the bracelet and 10 initial testers is priced at $32 and costs $11 to produce.

Test Card Refill: $14.99

Our 20 tester refill pack is priced at $12.99 and costs $4 to produce. These refill packs allow for recurring revenue and keeps customers returning.

Subscription: $9.99/month

We will offer a 20-tester monthly subscription for $9.99.

Growth In Users

By November 2022, we are projecting 30,000 users through a quarterly growth rate of 7,500 users. We will achieve this by investing in marketing, increase our product offerings, and establishing our spot in the marketplace. 

Protect Yourself or Someone You Love

Drink spiking happens more then you know, and it is time we put a stop to it.


1 in 6

American woman have been the victim of an attempted or completed rape in her lifetime.


11.2%

Of all college students experience rape or sexual assault through physical force, violence, or incapacitation.


7.2%

of college students have been drugged or suspect they've been drugged.

How We Can Make It Happen

We are seeking capital to help launch Pure-Sipity as efficiently and effectively as possible by putting funds towards digital marketing, attending trade shows, and filing for a design patent. 


$7,000.00

The Extras: Pitch Video

Below you can find the link to the Pure-Sipity pitch video highlighting key points presented in the pitch deck.


https://youtu.be/lx1CLQLs6js

Pure-Sipity Pitch Deck

Attached you will find our pitch deck that walks you through our company!

Download
Feasibility Analysis

Last summer, we conducted a feasibility analysis to prove the market and feasibility for Pure-Sipity. This included market research and surveys, financial and organizational feasibility, market research, exit strategies, and more.

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Our Business Plan

Below you will find our business plan that outlines go-to-market strategies and marketing plans for the future.

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Last updated at: 10/29/2021